Find out EXACTLY how a leading UK holiday cottage rental agency really works – and the intricacies of their business model that keep them on top.
THE SCOOP 🎤
“👋 Hello we’re Rentals United – tune in to our interview with Graham Donoghue, the CEO of Sykes Holiday Cottages, one of the largest property management company in the world, representing over 17,000 short-term rentals across the UK, Ireland and New Zealand.”
These are the topics covered:
- Net promoter score for property managers
- Tracking 21 million properties globally
- Acquiring other management companies in a controlled way
- Holding onto brands & people, providing tech & customers
- What to do with 22,000 organic leads a year
- Repeat customers as a measure of brand success
- Not competing with large OTAs in big cities
- From a pricing brochure to making 2.5m price changes a year
- Making company culture “phenomenal”
- An analyst in each department
- Thoughts on OTAs and U.S.-based managers
- Thoughts on consolidation and guest experience
Follow along, if you like…
The Smallholdings Team.
