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2. Business Plan MasterClass
o. Sales & Marketing Plan
o. Sales & Marketing Plan
Table of Contents
Marketing Strategy
Mission statement
Objectives
Analysis: SWOT/PESTLE
Vertical market
Marketing Communication
Content strategy
Market assets
Budget
Lead generation
Channel
Method
Data source
Qualification
Broadcast
Historical
Seasonality
Channel Comparison
Mailing list
ROI
Sales
Engagement
Prospecting/Qualification
Pre-sales
Close
Customer service
Post-sales
Account management
Target conversions
Budget
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a. Our Approach To Writing A Business Plan
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