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2. Business Plan MasterClass
m. Strategic Business Planning
m. Strategic Business Planning
Table of Contents
The structure of your strategic business plan
Mission statement
Brand identity & values
Scope
Past trade history
The market vertical
Interface with others
Market Research
Demographic trends influencing DEMAND
Supporting trends
Complementary research & stats
First-hand report tendering support & survey
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a. Our Approach To Writing A Business Plan
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